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68k Macintosh Locator |
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Macintosh Computer
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Macintosh Periphery
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Apple II Computer
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· myoldmac.net · Vintage Apple Macintosh Computer · |
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Macintosh Performa 200 |
Apple Macintosh Performa Series
With a strong education market share throughout the 1990s, Apple wanted to further push its computers into the home, with the idea that a child would experience the same Macintosh computer in both the home and at school, and then later start using Macintosh computers in business.
Before the existence of the Apple Store, Apple sold computers through authorized resellers, either brick and mortar or mail order. |
| A typical reseller sold Macintosh computers to professionals, who purchased high-level applications and required performance and expansion capabilities. Consumers, however, purchased computers based on the best value, and weren't concerned about expansion or performance. Apple wanted to sell their computers through department store chains (such as Sears), but this would conflict with existing authorized reseller agreements, in which a geographic area had only one reseller.
To prevent these conflicts, Apple split the Macintosh line into two: professional and consumer. The professional line included the Classic, LC, Centris, Quadra, and Power Macintosh lines, and continued to be sold as-is (e.g., no consumer software bundles or limited features). The consumer line included computers similar to the professional line labeled "Performa".
The Performa line was marketed differently from the professional line. To satisfy consumer-level budgets, the computers were sold bundled with home and small business applications. Most models were also bundled with an external modem and either a dot-29 or dot-39 pitch monitor (professional models were sold ala carte).
Related Links : wikipedia.org - lowendmac.com |
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